Our HVAC Clients
Rich Enterprises has served the HVAC industry since 2005. Our client base is diverse, but has included:
- HVAC contractors from every corner of the US - California to New York to Florida to Kansas.
- We have serviced over 30 states throughout the United States and 5 provinces in Canada.
- We have marketed to densely populated areas such as New Jersey, urban areas such as Boston, and even rural areas of Texas.
- Our clients have had anywhere from 15 employees to hundreds of employees.
- Our clients can be small in terms of revenues, but have been as large as 10+ million in revenue.
HVAC Challenge
With our present economic situation, businesses should be concerned with expenses and eliminating unnecessary costs. With that in mind, our clients have adopted an aggressive marketing strategy to reach new business prospects regarding maintenance agreements. In addition to providing top-notch service to their existing customer base, they needed to differentiate themselves in the marketplace to attract new business and have used our services to reach their market.
Solutions and Strategies
Our Heating and Cooling clients have implemented a program that allowed the account representative to offer “no cost analysis of their maintenance agreement/contract” for new clients. With this meeting, they are evaluating the business maintenance contract at no charge to the business. The hope is to start a relationship building process with businesses to gain their long term business and HVAC maintenance contract (preventative maintenance), future equipment replacement (retrofit or new construction, or emergency outage services.
Our role involves cold calling and prospecting, so that we can generate quality business leads or sales appointments for your sales team based upon your strategies. We can qualify your leads based upon the square footage under air, current energy costs, current maintenance contract and related concerns, or your prospect's interest level.
Our outbound calling campaigns blend seamlessly with other marketing tools. As part of your campaign, we can also distribute your marketing collateral to interested business prospects.
Typically, we will speak with the General Manager, CEO, Maintenance and Facility Manager, Owner and others in facility management. We will work within your geographical area and will structure a program unique to your needs and expectations.
The goal of our commercial B2B telemarketing programs is to get contacts excited about cost conservation/ go green - with the ultimate goal of saving money and reducing energy costs. With each appointment, your sales team has the opportunity to further educate prospects and secure new contracts.
The approach varies with each client, but can include any of the following elements:
- Go Green
- Energy surveys and audits
- Equipment integrity reviews
- Specialized equipment include chillers, boilers, PTAC units, etc.
- Building automation and energy controls
- Refrigeration services
Our programs start with a minimum of ten hours per week. Based on the impact and success of the program, our clients can add additional hours to their program as our success and momentum grows. We have had programs with up 160 hours per month and over 3,000 outgoing telemarketing calls each month.
Results
The benefit to our clients is stronger penetration within the target market and increasing their customer base. The end goal is to educate and assist companies in saving money and increase your revenues. Why wouldn't companies want to spend less on operating costs? Why wouldn't you want to acquire that new business?
Rich Enterprises, Inc. Expertise
We have worked with many clients from the HVAC industry and we understand your specialized needs. We have over ten years of experience in your industry and have developed long term relationships with HVAC and mechanical companies.
